Go niche

About: Crackberry. Deadspin. The latest wave of media websites have one thing in common: they cover one topic, but do it hardcore. Hear innovators from niche sites across the country discuss what’s working, what’s not — and bring your own experiences to the discussion.

•    Andrew Geiger, SB Nation
•    Jonathan Kealing, LJWorld.com, Lawrence Journal-World, 6News
•    Matt Thompson, Project Argo, National Public Radio

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