The new surge in sales of electronic readers for books, notably 'tablets', and the multiplication of mobile devices with easy and comfortable access to news sites, has given a new lease of life to the idea that wireless platforms may yet take a central role in news publishing. This session examines current newspaper experiments in publishing on such devices and takes a whirlwind tour of what's currently on the market. Read more

Keynote speech: Chris Ahearn, President of Media, Thomson Reuters

With:
Alfredo Triviño, Director of Creative Projects, News International, UK
Annemarie Kirk, digital business development manager, Berlingske Media, Denmark

Moderator:
Kristina Sabelström Möller, PhD, Senior Research Manager, Emerging Digital Platforms and Business Development, WAN-IFRA

ejc, vimeo.com
12.10.2010

24th November 2010, London

The power and future of content

With top level insight from international marketers, media leaders and content-makers, this will leave you with a thorough understanding of content and how it can transform your brand irrespective of channel.

International Content Summit

Programme:
Future Content Trends
What Consumers Want And How They Want It And Implications For Content
The Future Of Advertising - Is The Traditional Model Dead?
Content And Distribution
Cross Media Content Driving Brand And Sales